2009.01.08 03:46:30

Susan Jackman

Understanding the constraints of the Web as a medium

The web is a growing medium but it is important to understand that a website is not on a piece of paper, you cannot control how anyone sees it, and it is a constantly changing medium.  There are principles and rules that need to be followed.

A website designer always has two customers:

The site owner

- who is paying the bills, who wants something professional, state of the art, exciting, and attractive.

The visitors to the site (or site user)

- who just wants to find what they are looking for as fast as possible.

It’s a very tough balancing act so I will share the following with you to help educate you about these constraints and rules.

Tips | Web Development | Web Design | Planning | Design Process | Usability | Susan Jackman

2008.12.04 16:28:12

Susan Jackman

Online Quote Form

In an effort to improve our service we now have an Online Quote Form. This will make getting a quote more convenient and efficient.

Planning | Improving Our Service | Susan Jackman

2008.11.20 14:56:33

Susan Jackman

Why is it important to follow a design process when designing a logo?

To have an effective logo, your logo must accurately reflect the core focus of your business and this can best be done with strategic planning.

Careful planning eliminates wasted time and money.  By breaking the logo design into separate parts, the research and brainstorming, the symbol, the font, and the color palette, you are ensured that each element of the logo is what you want and what works best for your company.    Following a process ensures that nothing is overlooked and that every aspect gets our full attention.

Design Process | Methodology | Planning | Logo Design | Susan Jackman

2008.11.20 14:52:48

Susan Jackman

What is the purpose of a Corporate Design Standards manual?

The Corporate Design Standards manual will act as a guide to employees and outside vendors to ensure proper use of your brand, identity and logo.

Methodology | Planning | Logo Design | Susan Jackman

2006.06.05 00:00:00

Susan Jackman

Doing case studies is a method of research. Case studies are in-depth investigations into real-life cases

Based upon data and research that help you to identify a problem and suggest strategies and resolutions.  It also an important way to see how other put key concepts into action.  I will from time to time share what I have learned in my case studies here.

Case Study: Marketing Strategy for
PluginsPLUS PLUSfx Version 4 release

Marketing | Case Study | Internet | Planning | Susan Jackman