2009.02.15 23:34:40

Susan Jackman

Has commercialism (advertiser's control) corrupted or enhanced quality and integrity?

Advertisers do try to influence the content of publications. A beer producer may pressure a magazine in which it buys ad space not to print articles on the dangers of drinking, or an airline may demand that their advertisements be withdrawn from publications that report airplane crashes.  It is true that the Chrysler Corporation has asked magazines to inform it about material that involves sexual, political, or social issues that might be considered provocative or offensive; and Proctor and Gamble does not want its advertisements placed near articles or advertisements about gun control, abortion, the occult, cults, or the disparagement of religion.  But does this affect the quality and integrity of the publication?  Which will remain in the publication, the advertisement or the object of the advertisers concern.

Internet | Reading habits | Marketing | Susan Jackman

2009.02.13 16:32:12

Lee Dixon

Well it has long been established the Google is...Yeah! Google has acquired Feedburner and everyone knows that Feedburner is one of the best ways to promote your blog, podcast, and advertise for your site. With Feedburner you can allow users to subscribe to new blog posts on your site and they can be updated on your content no matter where they go. So say, for instance, you had a newsletter you wanted to deliver to the masses, feedburner is the way to go. :)

http://www.feedburner.com/fb/a/home

LeeDixon | Marketing | Blogging | Google | Tips

2009.02.09 14:45:15

Susan Jackman

As most web developers know, Google Analytics is a very powerful (and free) way to track your websites metrics. Google Analytics provides some great information about what is happening on your website.  So what makes it such a great tool and why should you add it to your site?

Susan Jackman | Tips | Usability | Marketing | Web Development | Internet

2008.09.05 16:10:52

Susan Jackman

Doing case studies is a method of research.  Case studies are in-depth investigations into real-life cases

Based upon data and research that help you to identify a problem and suggest strategies and resolutions.  It also an important way to see how other put key concepts into action.  I will from time to time share what I have learned in my case studies here.

Case Study: Business to Consumer Model

http://www.fisher-pricestore.com
Online Store Catalog for Fisher Price Toys

E-Commerce | Internet | Case Study | Marketing | Susan Jackman

2006.06.05 00:00:00

Susan Jackman

Doing case studies is a method of research. Case studies are in-depth investigations into real-life cases

Based upon data and research that help you to identify a problem and suggest strategies and resolutions.  It also an important way to see how other put key concepts into action.  I will from time to time share what I have learned in my case studies here.

Case Study: Marketing Strategy for
PluginsPLUS PLUSfx Version 4 release

Marketing | Case Study | Internet | Planning | Susan Jackman