Tag: Logo Design

2008.11.20 14:56:33
Susan Jackman

Why is it important to follow a design process when designing a logo?

To have an effective logo, your logo must accurately reflect the core focus of your business and this can best be done with strategic planning.

Careful planning eliminates wasted time and money.  By breaking the logo design into separate parts, the research and brainstorming, the symbol, the font, and the color palette, you are ensured that each element of the logo is what you want and what works best for your company.    Following a process ensures that nothing is overlooked and that every aspect gets our full attention.

  Design Process | Methodology | Planning | Logo Design | Susan Jackman
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2008.11.20 14:52:48
Susan Jackman

What is the purpose of a Corporate Design Standards manual?

The Corporate Design Standards manual will act as a guide to employees and outside vendors to ensure proper use of your brand, identity and logo.

  Methodology | Planning | Logo Design | Susan Jackman
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