2009.02.15 23:34:40

Susan Jackman

Has commercialism (advertiser's control) corrupted or enhanced quality and integrity?

Advertisers do try to influence the content of publications. A beer producer may pressure a magazine in which it buys ad space not to print articles on the dangers of drinking, or an airline may demand that their advertisements be withdrawn from publications that report airplane crashes.  It is true that the Chrysler Corporation has asked magazines to inform it about material that involves sexual, political, or social issues that might be considered provocative or offensive; and Proctor and Gamble does not want its advertisements placed near articles or advertisements about gun control, abortion, the occult, cults, or the disparagement of religion.  But does this affect the quality and integrity of the publication?  Which will remain in the publication, the advertisement or the object of the advertisers concern.

Internet | Reading habits | Marketing | Susan Jackman

2008.08.24 23:21:37

Susan Jackman

The best way to look at a computer when it comes to information, communication, and specifically reading, is to think of it as a medium, just like a newspaper or book. As new generation of consumers enters the market that has grown up with this medium and has had the Internet as a part of their daily life, we will see more interest in E-books. Copyright laws, privacy worries, and recreational reading preferences are holding back e-books currently. But it is slowly growing. Online educational Institutions like University of Phoenix rely solely on e-books and many consumers interested in learning will go to the Internet before going to the bookstore.

Reading habits | Internet | Susan Jackman