2008.11.20 14:52:48
Susan Jackman

What is the purpose of a Corporate Design Standards manual?

The Corporate Design Standards manual will act as a guide to employees and outside vendors to ensure proper use of your brand, identity and logo.

It would include proper dimensions, layout and color instructions to ensure accurate reproduction of the logo.  It would explain what the elements of the logo mean and why they where chosen.  It ensures that there is no variation in color, proportion, and spacing above and below it and that it always looks exactly the same on any material or medium.  The manual will include instructions on Color, Fonts, Placement, Spacing, and Visual examples.  The Corporate Design Standards Manual is an essential tool for guaranteeing consistency of your brand identity.

  Methodology | Planning | Logo Design | Susan Jackman